This is the Official Online Store for Konfidence Singapore.

Our full range of products are available at these fine retailers and tourist attractions:

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[Lastest Update]

Pure Sun Defense

We just brought in Pure Sun Defense sunscreen to Singapore! It was created for one main reason — to fight skin cancer. Award-winning Hollywood actor and philanthropist, Hugh Jackman, introduces a new sun protection product specifically for children to educate them on skin cancer having thrice suffered from skin cancer himself.

Pure Sun Defense is one of few sunscreens that met its Broad Spectrum SPF 50+ UVA/UVB protection claims. All our products are SPF50+, water resistant and have been extensively tested with pediatricians and dermatologists and approved by the Skin Cancer Foundation. We leave out parabens and fragrances to deliver strong and safe sun protection. Therefore, this sunscreen is suitable for the whole family to enjoy.


You will find our full Konfidence range of swim wear including our Best selling The Original Konfidence Jacket – our learn to swim vest like jacket; Our Top Selling The Konfidence BabyWarma baby swim wear; The Konfidence Floatsuits for 12-24 years old babies and our Most Awarded One-Size-Fits-All aqua swim nappy and all Konfidence swim accessories.

Our Konfidence swim vest, called the Original Konfidence Jacket, comes with an easy to remove 8-float system that can help your child learn buoyancy. This jacket gives your child the confidence to swim while learning proper swimming techniques.

The multi-award Konfidence swim nappy (which acts like a swim “diaper” in the water) for young babies who are not toilet trained is the best in the market. It comes with Velcro and poppers to ensure the swim nappy holds up well in the pool. This swim nappy is eco friendly as it is reusable. It is also the best value in the market as it is for babies from newborn to about 24-30 months old. The swim nappy has been tested in the market for over 8 years and it’s developed with the help of swimming instructors and parents.

My True Nature

We specially brought in My True Nature™, a high quality Organic Bath and Shampoo range from San Francisco, USA, made especially for babies and kids with Eczema and Sensitive skin. This carefully chosen and family run Organic range from the USA compliments our top selling Konfidence swim range. Make sure you grab our popular 2-in-1 Bath and Shampoo range while you head to the pool or beach, and checkout with our popular Bubble Bath, one of the best Organic bubble bath in the market with more bubbles than others, for a soak in the bathtub with your babies and kids. We have great feedback from babies and kids with eczema as well as adults with sensitive skin.


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